Go Watts was in need of an explainer video to illustrate what they could offer to the people. Showing the difference between how it shouldn't be done, and how they fix common issues. This video could just be send out and wouldn't be needing any more information as it would do all the explaining for them. Their target audience was very clear, we didn't need a very flashy video but the importance was that the problem / solution was clearly illustrated. Thats why we decided to work with simple flat 2d illustrations so the explanations would always stay clean and straight forward.